Monthly Archives: September 2011

Amazon Kindle Fire

The Kindle Fire appears to be exactly what consumers were looking for in the firesold HP Touchpads, a cheap functional tablet. But this new Amazon tablet looks to be more than that. With the all the press releases, media buzz, and behind the scenes innovation backing up this tablets release, I can’t help but cheer as another tech company has taken the Apple challenge without completely ripping them off, or falling extremely short in the consumer experience. Here’s to competition and innovation!

Back to the Start

Coldplay’s haunting classic ‘The Scientist’ is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, “Back to the Start.” Download the song now available on iTunes. Label and proceeds benefit The Chipotle Cultivate Foundation. http://bit.ly/ofFnH4

The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.