The Kindle Fire appears to be exactly what consumers were looking for in the firesold HP Touchpads, a cheap functional tablet. But this new Amazon tablet looks to be more than that. With the all the press releases, media buzz, and behind the scenes innovation backing up this tablets release, I can’t help but cheer as another tech company has taken the Apple challenge without completely ripping them off, or falling extremely short in the consumer experience. Here’s to competition and innovation!