Amazing Honda Ad

i got this courtesy of my mom… check it out!

“Take a peek at this Honda Accord Ad. Be sure to read below first. Then
click on the link at the bottom…A really amazing demonstration of

There are no computer graphics or digital tricks in the film.
Everything you see really happened in real time exactly as you see it.
The film took
606 takes. On the first 605 takes, something, usually very minor,
didn’t work.

They would then have to set the whole thing up again. The crew spent
weeks shooting night and day. By the time it was over, they were ready
to change professions. The film cost six million dollars and took
three months to complete including full engineering of the sequence.

In addition, it’s two minutes long so every time Honda airs the film
on British television, they’re shelling out enough dough to keep any
one of us in clover for a lifetime. However, it is fast becoming the
most downloaded advertisement in Internet history. Honda executives
figure the ad will soon pay for itself simply in “free viewings”
(Honda isn’t paying a dime to have you watch this commercial!). When
the ad was pitched to senior executives, they signed off on it
immediately without any hesitation – including the costs.

There are six and only six hand-made Accords in the world. To the
horror of Honda engineers, the filmmakers disassembled two of them to
make the film.

Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) are parts from those two cars. The voiceover is
Garrison Keillor. When the ad was shown to Honda executives, they
liked it and commented on how amazing computer graphics have gotten.

They fell off their chairs when they found out it was for real.

Oh. and about those funky windshield wipers. On the new Accords, the
windshield wipers have water sensors and are designed to start doing
their thing automatically as soon as they become wet. It looks a bit
weird in the commercial.”


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